Putting the Power of NADCA Marketing to Work for our Members

Kristy Cohen, NADCA Executive Director

As you may have noticed over the last couple of years, NADCA has doubled-down on its marketing efforts to promote the importance of air duct cleaning by NADCA members in the residential and commercial space. These efforts are driving tremendous results for our members and the industry.

Residential Marketing

By now, you’ve probably heard about Breathing Clean, NADCA’s consumer campaign to promote NADCA membership and proper air duct cleaning to residential consumers. Breathing Clean hits all the marks with public-service announcement (PSA) videos, a Breathing Clean blog with helpful hints and reminders for getting air ducts cleaned and social media graphics and messaging that resonate with consumers and promotes NADCA members.

Additionally, NADCA has developed Breathing Clean marketing materials and toolkits that our members can use in their own consumer marketing to set themselves apart from the competition. Log on to nadca.com and visit the members-only section to download the toolkits to access social media graphics, messaging and videos that you can share with your customers.

NADCA’s marketing efforts to promote Breathing Clean and NADCA membership through the North American Precis Syndicate have reached nearly 19 million readers and 104,000,000 households with our “You Get What You Pay For” PSA video. Don’t miss out on the opportunity to take advantage of this tremendous consumer marketing campaign. Log on and check it out today!

Commercial Marketing

On the commercial side of our industry, NADCA has been seeing tremendous success as well with our marketing of the NADCA General Specification in CSI 3-Part Format. NADCA’s Standards and Specifications Marketing Manager has been very busy connecting with mechanical engineers, architects and specifiers to promote the specification and the use of NADCA members and ASCS certified individuals for oversight of commercial HVAC cleaning projects.

This outreach has been done to nearly 11,000 professionals in the AEC space, which will ensure that NADCA membership and certification are included in commercial bid specifications. This will continue to drive more business to our members and deliver even more return on investment of your membership dues.